About me
As a Design thinker, I have applied my skills to create engaging user experiences & to establish effective operations.
I'm Shanda and Studio Joonly is my career in a nutshell. With 15 years of experience in Product Development and Advertising, I've been investing my days working on transformational teams in tech startups – big and small.
My primary goal is to provide a strategic approach to digital products and a human approach to process design, coaching and team growth. I help stakeholders understand the bigger picture and help them to break it down into a tactical roadmap that can be easily implemented.
FUN FACTS
PERSONAL VALUES
Happy people are productive people and those people influence positive impact. I believe a healthy team culture and collaboration enables us to produce fast, successful results.
Why? Because I've seen it in action. I've been fortunate to both, contribute to and build team structures that really thrive by applying my design thinking and leadership skills when organizing growth.
My STRENGTHS
"Shanda has professionalized collecting customer feedback and conducting user research."
Product Design (UX/UI)
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Established baseline UX metrics with Senior PMs to track and monitor performance on priority features
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Developed personas and mapped out the customer life cycle in collaboration with CRM specialists
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Designed prototypes and UI/UX solutions for engineers to deliver
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Provided wireframes and click-dummies for usability testing
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Created A/B test variations for Product Discovery
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Conducted competitor analysis, synthesized user insights and presented outcomes in product planning meetings and all-hands
Workshop Facilitation
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Organized quarterly strategy off-sites and facilitated design thinking workshops around OKRs
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Created and moderated alignment activities, design sprints and team-building sessions for internal stakeholders
User Research & Design Management
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Organized design and UX research roadmaps for product teams
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Integrated the design process, content and research into product development
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Managed direct reports and mentored designers working on horizontal topics within the organization ie. JTBDs, User Journeys, Customer life-cycle, product eco-systems
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Developed a Design System strategy through Storybook, Quasar, Notion and Apex Charts to streamline the design and product vision
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Established career ladders, conducted performance reviews and created critique rituals for product designers
Design Operations
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Created the foundation for Discovery to Delivery workflows for 3-4 squads within my group (tribe or experience area)
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Organized design and UX research roadmaps for product teams
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Integrated the design process, content and research into product development
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Collaborated with and coached Sales leads and Customer Success Managers on how to generate quality customer insights from tools like Typeform, Survicate and Intercom
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Organized quarterly strategy off-sites and facilitated design thinking workshops around OKRs
Design & Agile Mentoring
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Created a path for design excellence by coaching stakeholders and program leads on value of design thinking through research methods, agile practices and collaborative workshops.
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Coached product managers, engineers and designers in the art of giving/receiving feedback and provided them with conflict resolution tactics
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Collaborated with designers and product managers to develop UX metrics within product development
Graphic Design
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Designed book jackets and digital cover designs for e-publishing and traditional print
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Worked as a page layout artist, creating article and content layouts for magazines and how-to guide books like Black&Decker's home renovation series
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Designed campaign materials for film marketing and product launches
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Created marketing assets for gallery exhibitions, film premieres, trade shows and tech conferences