A strategic initiative to create more engagement with medical content and improve internal and user-facing clarity on performance analysis touch points.
Redesigning a single-owner business into an online service platform and scaling its user features into self-guided tools.
How setting up processes for UX Research, customer feedback loops and design discovery can streamline product development without sacrificing on the feature implementation.
Using cross-functional collaboration, design leadership goes beyond UI/UX to provide clarity on strategic initiatives for internal stakeholders.
A combination of applying the Babbel brand to increasing acquisition, engagement and conversion through A/B testing on an experiential travel platform.
A tail of two very different markets – How to meet the needs of one market without sacrificing the users from another through collaboration from all departments.
Designing A/B test variants on the activity details page to increase trust, clarity and conversion.
Design features and specs for the android app, web platform and online content management system.
Eye candy for the soul – Here are a few book covers and editorial layouts I'm most proud of from my days in publishing.