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With a dash of creativity & a dollop of tech savvy, I aim to create solutions that scale your business.

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Online Education & Study Tools for Medical Students

A strategic initiative to create more engagement with medical content and improve internal and user-facing clarity on performance analysis touch points.

Digital Fitness Experience during the Pandemic 

Redesigning a single-owner business into an online service platform and scaling its user features into self-guided tools.  


Chatbot Creation & Conversational Marketing Software

How setting up processes for UX Research, customer feedback loops and design discovery can streamline product development without sacrificing on the feature implementation.

Online Language Learning & Curated Study Courses 

Using cross-functional collaboration, design leadership goes beyond UI/UX to provide clarity on strategic initiatives for internal stakeholders.

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Language Learning & Travel Packages

A combination of applying the Babbel brand to increasing acquisition, engagement and conversion through A/B testing on an experiential travel platform.

Crealytics Self-Service Campaign Suite

A tail of two very different markets – How to meet the needs of one market without sacrificing the users from another through collaboration from all departments.

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Online Marketplace for Booking Travel Experiences across the Globe

Designing A/B test variants on the activity details page to increase trust, clarity and conversion.

Mobile App & Brand Design

Design features and specs for the android app, web platform and online content management system.

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Book Covers & Editorial Layouts

Eye candy for the soul – Here are a few book covers and editorial layouts I'm most proud of from my days in publishing.

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