What gets measured, gets improved
Formulas, Frameworks & Processes...Oh My! Process by any other name is just a formula for getting a team on the same page in order to get shit done.
Everyone hates... P-R-O-C-E-S-S
By now, it's become synonymous with that gut-wrenching feeling one gets when all their efforts to solve a single problem is wiped out by a new Senior level stakeholder who is looking to make an impact within the first two weeks on the job.
Areas of improvement
Getting that shit done well and successfully involves nuance. Many teams jump into the solution space right away in their discussions out of excitement for solving a problem and, sometimes, as a reaction to working in a "fail fast" environment. Some Product Managers even forget to measure the delivery of that solution. One book that's on my personal reading list is Thinking, Fast and Slow because after working on several teams over the past decade, I've observed that most teams tend to neglect crucial nuances of the product development process.
Investigate the problem or opportunity – This helps Product Managers, Designers and the rest of the team to understand whether there is actual value in pursuing the solution.
Brainstorm on UX metrics – Ideation sessions are great for driving solutions but in order to classify it as an improvement, we need to define how we're going to measure it before it goes into delivery.
Iteration is a circle – Process info-graphics like the one seen here do a great job at showing the steps but fail to illustrate that agile development and research is a dual track framework where both are happening in parallel.
How to avoid these mistakes
Collaboration, communication and humility. As product teams start to mature, I've noticed another behavior that lends itself to success – Roles and responsibilities between Designer, Product Manager and Engineer tend to overlap when everyone is collaborating regularly on Product and Design Thinking activities. As far as communication and humility is concerned... that's easier said than done. One of these days, I'll write an article on work culture in a pandemic and conflict resolution techniques. Stay tuned!
Until then, here is a great guide to developing success through UX metrics.
Why read Peter Drucker? The article title is a quote from Peter Drucker – the Nostradamus of management consulting from the 1900s.
20+ User Experience metrics every Product Manager should Measure